October 24, 2013

ONE OF OUR BELOVED BRANDS, GIORDANO debuts on the runways of Philippine Fashion Week, unveiling their Spring Summer 14 collections! 

This Saturday, October 26, 2013 at the SM Mall of Asia Main Atrium, Giordano’s new collections – Holiday Cruise and Linen Story will bring some fresh summer vibe on the catwalk with 85 looks featuring nautical elements, updated chambrays, summer linens, oxfords in crisp pastel palette and an array of colorful basics. Live beats provided by DJ Callum David, a.k.a. DJ Vinimal will set the show sailing on a breezy summer cruise.

A pop-up exhibit, open from 12 noon until 9 in the evening, will give the guests something extra to look forward to. Staged in a nautical themed store, guests can soak up on the seafaring vibe of Giordano. Fashion bloggers will get to show their eye for fashion by their personally-styled mannequins which will be exhibited at the booth. If you follow them and are a fan, then this ia the chance to meet your favorite bloggers! They will be there at certain times throughout the day: Aisa Ipac, David Guison, Alyssa Lapid, Tracy Ayson, Kookie Buhain, Mikyle Quizon, Dani Baretto, Miko Carreon, and Enciso sisters, Vern and Verniece. 

Part of the exhibit will be a showcase of World Without Strangers prints done by local artists, Soleil Ignacio, Chi Chi Monster and Barry Ambrosio. Giordano will be giving away 45 shirts featuring these ironed-on prints. Now that's something to watch out for. :)


Not to miss out on this happening event, a Twitter/Instagram booth will also be set up on the pop-up exhibit. Anyone can join and post photos using the hashtag #GiordanoPhFW and get photo print outs for free!  Freebies await those who stay connected to Instagram or Twitter during the event.
Watch out for Giordano's surprise for everyone! Sweet discounts will be given to shoppers on the day of the show. :) Special discount coupons will be distributed at the pop-up exhibit which will give 20 percent off on all regular-priced items.  Meanwhile, privilege card holders will get 15 percent off and walk-in customers will get 10 percent off. 

For invites to Giordano’s show, keep a close watch online and follow Giordano Philippines on Facebook, Instagram and Twitter. 

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